But the Falcons seem most excited about their new, low-price concession options.
The team recently sent out letters to prospective season ticket buyers with a $2 bill enclosed. This letter, posted by ESPN’s Darren Rovell, shows a handwritten message from All-Pro wideout Julio Jones offering to buy the first hot dog.
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That $2 also could cover a non-alcoholic beverage (with free refills), pretzels or popcorn.