The fake comment reads, in part: “cya laker oops that was a typo I meant cya LAter.”
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The fake comment reads like a LeBron social media post would.
It has all of the right traits:
Inclusion of the word “sheesh” A corny joke An abundance of emojis A dumb hashtag
So naturally, a producer at ESPN thought it was real, and the post made its way onto “SportsCenter.” Anchor Neil Everett read it as though it actually came from James.
“Look what we found on Insta-face: LeBron James giving thumbs up to Anthony Davis’ wardrobe, and at the same time James basically giving the middle finger to the NBA,” Everett said.
ESPN later acknowledged the post was fake with Everett saying it was made by “some kid with way too much time on his hands.”