A good place to start is the newly revamped Ministry of Sound, a U.K. site where Ibiza and London parties are captured online by Webcams. Or you can go to the virtual club built by Neil Roberts, a deejay from Cardiff. There, you can learn about the perils of hearing loss or chat with other surfers.
Club promoters find that Web sites draw crowds from far afield. Graphic designers can show off party fliers, and DJs with home pages can get gigs. “Before, it was all about talking to the right person on the right day,” says DJ Sacha Dogg, a hip-hop spinner in Cambridgeshire, England.
The online club scene is growing ever more complex. Last spring Raveworld connected six global dance events, video streaming 11 hours’ worth of party to couch-potato clubbers. And the Ministry of Sound will soon launch a more elaborate version of its current club. Players create a character–a dance babe, a hunk–and then try to pick other people up for the evening. Cyber-bouncers throw out rowdy partiers. All the joys of a real night out–without ever having to take off your jammies.
