For instance, you may come up with a task tracker app that functions like a game. Your audience will probably be young adult gamers who need help being more productive. Pitching an app idea is a lot like making a business plan. Outlining your idea’s potential increases your chances of selling it.
For example, you may wish to design a fashion app. You decide your app will search stores to recommend outfits a user is likely to buy. The app helps people who want to dress nicely but don’t have a lot of time to shop.
For example, a social media platform like Facebook enables friends to keep in touch with one another. It is simple and easy to use, and now there are many different social media sites. If you’re making an exercise app, you may be teaching people a healthy lifestyle. If you’re creating a weather app, you may be helping people track the weather. Keep in mind these kinds of apps are common, so your idea needs to be unique in order to stand out.
For example, design your fashion app to find sales from many different sources. Incorporate different body types and color-matching systems to help users personalize their outfits. A good radio app enables users to easily navigate to pages for specific music genres and popular artists. It may include a variety of genres and even traditional radio stations.
A lot of gaming apps have their own currencies. Users buy in-app currencies to change the graphics, unlock features, or get other benefits. If you’re making a meditation app, for example, you could sell different lessons or advertise related products.
Optimize your app with terms and a description users are likely to search for. For instance, list a radio app in the app store with words like free, radio, and music.
For example, you might type weather, temperature, or forecast to find weather predicting apps.
For example, the dating app Bumble is different than Tinder. On Bumble, only women can initiate contact, leading to stronger, safer matches. Creating a new social media app would be very costly and difficult. Facebook, Instagram, and Twitter are all very popular. People may not be willing to try your app unless it is wildly unique.
Getting a patent is pretty costly. The application fee costs $200 to $400 USD. Add on the lawyer’s rate, usually $300 to $500 per hour. You may be able to apply for a patent yourself by visiting your local patent office. You will need to be able to describe your app’s function in detail. Keep in mind that if you make a mistake, someone else may be able to use your idea.
To find programmers, try searching online freelance sites or talent networks. You could also find an investor with programming experience and offer them equity in your app. For example, if you’re designing a fashion app, you might program the app to search for or save outfits.
For example, try making a basic website for your app. Include a mock link to a download page. Then, track how many people click the link through something like Google Analytics to get an idea of how much of an audience there is for your app.
A flat fee is better if you aren’t going to be very involved in the development or don’t think the app will be a big seller. With a percentage fee, you make money on every sale, even after turning the idea over to a developer. This is useful since you can’t know how much an idea is worth until it is a finished app. For example, if you’re creating a new file sharing app, you might pitch the app to a developer and ask for a fee. If you do a lot of the hard work developing the app’s framework, ask for more compensation.
Some examples of startup websites include Startup. co and Gust. com. Business incubators and accelerators are similar, but many of them work on a local level. A few examples include 500Startups and TechStars. A startup website is useful for new businesses. You can raise money to create your own company that designs even more apps.
A few examples of business angel websites include Angel Capital Association, Angel Investment Network, and Funded. com.
A couple of examples of crowdfunding websites include Indiegogo and Kickstarter. If you’re lucky, you may get an offer from a company interested in buying your idea. It has happened with some crowdfunded games, for instance. You have a better chance of doing this if your idea is popular and well-advertised.
Make sure you have a good patent. Advertising your idea online is risky. Avoid posting specific details other people might take, especially if you don’t have a patent.
Your success depends on your business concept and how well you advertise it to potential buyers. Most buyers look for well-defined ideas and may require a working prototype.
